Official response from MAC:
Due to outstanding response of the FLUIDLINE, we are unable to keep up with the demand. Therefore, we are re-launching the complete shade range in North America in August. The rumor that the FLUIDLINE are being re-packaged is just that, a rumor, and holds no truth.
Personal note:
I know that certain shades were set for re-launch with upcoming color stories, so those will be available. Also, stores and counters are stil recieving shipments of these.
The product is NOT being re-packaged. It is NOT discontinued. The company simply needs to manufacture more, as the customer response was far greater than the company anticipated.