I almost pulled the skin off my face last night. I hate when I get a heat rash. I put little snack size bags of ice on my face. I called my doctor this morning and she advised putting Cortizone cream on my face. But when I went to Walmart, they only had Maximum strength, too scary. So I bought Aveeno and the Cortizone cream. So far the Aveeno has relieved the itching. Rant over.