You can also get in good with one of the mac artist's and sooner or later get invited to EVERY launch...lol it's FUN and they serve alcohol and stuff but yes it's crowded and I wouldn't b2m either (but i have but that's bc I have a good relationship with my MA)...OH and if you know for sure you'll be getting an item, i would pre-order (if they allow it). I did with spring color forecast so I was able to go in, mingle, and grab my stuff and go. No need to wait in a long line or worry about things selling out (i didn't have to wait and probably got an evil eye or two lol)