TheeBettyBoop
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Sephora's "Natural Standards"
The green cosmetics trend is riding high, as Slate contributor Nina Shen Rastogi noted in a recent "Explainer" column. But behemoth makeup retailer Sephora has taken a particularly dopey approach to the trend with their "Natural Standards" initiative.
Filed under the heading "Naturally Gorgeous," Sephora's manifesto claims that products sold in their stores that bear a green seal meet "high internal standards" with "the purest, most efficacious ingredients Mother Nature has to offer." Sephora's site boasts more than 1,400 products from more than 30 different brands with the "Naturally Sephora" seal.
The Web site astutely observes that "the term ‘natural' is not regulated by the FDA," and thus they "created (their) own standards for the natural products at Sephora." You bet they did.
Turns out dozens of products Sephora considers "naturally beautiful" contain high levels of harmful chemicals and cancer-causing agents, according to the Environmental Working Group's Cosmetics Database, which provides information on virtually every cosmetic company in business, listing their products' ingredients and ranking them on a zero-to-10 scale, based on the health threat they pose.
The green cosmetics trend is riding high, as Slate contributor Nina Shen Rastogi noted in a recent "Explainer" column. But behemoth makeup retailer Sephora has taken a particularly dopey approach to the trend with their "Natural Standards" initiative.
Filed under the heading "Naturally Gorgeous," Sephora's manifesto claims that products sold in their stores that bear a green seal meet "high internal standards" with "the purest, most efficacious ingredients Mother Nature has to offer." Sephora's site boasts more than 1,400 products from more than 30 different brands with the "Naturally Sephora" seal.
The Web site astutely observes that "the term ‘natural' is not regulated by the FDA," and thus they "created (their) own standards for the natural products at Sephora." You bet they did.
Turns out dozens of products Sephora considers "naturally beautiful" contain high levels of harmful chemicals and cancer-causing agents, according to the Environmental Working Group's Cosmetics Database, which provides information on virtually every cosmetic company in business, listing their products' ingredients and ranking them on a zero-to-10 scale, based on the health threat they pose.
