The colors aren't crazy vibrant, there a bit less saturated than I expected just because of the packaging and theme. They're very wearable, pretty, soft colors but highly pigmented and you're getting a lot of product.
One of the reasons I think people are so impressed with it is the actual size of each eyeshadow and the brush it comes with is quite good. With colors, it comes down to personal preference so I recommend seeing this palette in person and doing some swatches on your hand before making a decision but for the price, I think it's a very good purchase. Quality won't dissappoint.
The purples are my favorite! They're beautiful purples that are tooootally wearable, even to the office or school.