Probably more people were expecting a deeper chocolate brown with blue-green reflects. From the swatches I've seen, it looks more like an olive-taupey color to me. Pretty enough, but not what most people were hoping for, based on the initial description from MAC. I love fluidlines, but passed on this one. I still would love to see MAC release a fluidline like the initial one described above. Until then, I've got my graphic brown which is quite lovely.