Here's what MAC says about paint pots: "A highly pigmented eye colour that goes on creamy but dries to an intense, vibrant finish. Long-wearing, colourfast. Creates seamless coverage without weight or caking. Blends smoothly over the lids. Cream-based, can be mixed with M·A·C shadows and liners." They're listed under the eye shadow section online, but from what I've seen (myself included), most people use them as a primer and/or base. I wouldn't say they have the creamiest texture (although I feel like they almost apply more smoothly the longer you use them), they aren't dry either. I actually appreciate the /slightly/ thicker application because I feel like it's actually providing a base for my eyeshadow to adhere to. In my experience, the best mode of application is your finger. I would say do one eye at a time, because they tend to set pretty fast. And boy, let me tell you, once that sucker is on it's not coming off until you want it to! I have oily eyelids and the only times this has ever creased on me was occasionally during the summer -- we're talking crazy East Coast heat/humidity here -- and even then it was only slight. I can't say that about any other primer/base I've tried besides LORAC Behind The Scenes and the Laura Mercier caviar sticks. PP's remain the one true love, though