I actually have the Sephora heated curler! I love mine. When I bought it, it was only 12 bucks but i think its more now. Anyway, I love it, though it does seem to eat AAA batteries like there's no tomorrow. Rechargeable batteries would be good for this cuz all those batteries add up over time! I'll try and post a pic of what my lashes look like after I curl them with this. They're the curliest theyve ever been! I also have the Shu as well, and I like it when i'm in a real quick hurry but it doesnt compare to my heated one. HTH!