Strivectin made a claim "Better than Botox". Firstly, it has no paralytic agents that cause facial muscles to go slack like Botox. All moisturizers temporarily make lines look less intense, but no moisturizer without SPF will prevent wrinkles.
Strivectin tells you to rub it in three times a day. I followed their instructions, as did many other middle aged women, and I have yet to see anyone have a measurable change (I had friends in on this).