Why MAC cosmetics is so expensive?

BettyOliver

Member
Hello everyone,
MAC is a famous cosmetic brand, widely used in the market. Their most other food item is probably lipstick. Their product is probably of very good quality that should survive in such a good market. But is there any reason why MAC products are sold at such high prices? Can anyone tell me what the reason is?
Thanks everyone.
 

shellygrrl

Moderator
Staff member
There are a number of makeup brands that are more expensive than MAC, others that are less expensive, and others still that are priced similarly to MAC.

Regardless of a brand's price point, some of that money you're being charged is going back to cover production costs. (The biggest exception is MAC's Viva Glam lipsticks, where 100% of sales of those go to their AIDS foundation.) With some of the more expensive brands -- thinking mainly of ones like Dior, Chanel, Armani, YSL, Tom Ford, Burberry -- you're largely paying for name recognition. And sometimes brands charge more because they can and they're fine with that because they have a loyal customer base.
 

BettyOliver

Member
There are a number of makeup brands that are more expensive than MAC, others that are less expensive, and others still that are priced similarly to MAC.

Regardless of a brand's price point, some of that money you're being charged is going back to cover production costs. (The biggest exception is MAC's Viva Glam lipsticks, where 100% of sales of those go to their AIDS foundation.) With some of the more expensive brands -- thinking mainly of ones like Dior, Chanel, Armani, YSL, Tom Ford, Burberry -- you're largely paying for name recognition. And sometimes brands charge more because they can and they're fine with that because they have a loyal customer base.
Thanks for your sharing, it really gave me a lot of information.
 

makeupbyomar

Well-known member
There are a number of makeup brands that are more expensive than MAC, others that are less expensive, and others still that are priced similarly to MAC.

Regardless of a brand's price point, some of that money you're being charged is going back to cover production costs. (The biggest exception is MAC's Viva Glam lipsticks, where 100% of sales of those go to their AIDS foundation.) With some of the more expensive brands -- thinking mainly of ones like Dior, Chanel, Armani, YSL, Tom Ford, Burberry -- you're largely paying for name recognition. And sometimes brands charge more because they can and they're fine with that because they have a loyal customer base.
... Also just to add, MAC is owned by Estee Lauder which is part of shellygrrl's second paragraph. And I agree with her first one.
 
Top