I do not buy into the belief that women need to start using anti-aging products. To me it's another greed-driven ploy by cosmetic and skincare companies to play on our emotions and fears and make us buy products. I think that good skincare practices (washing your face morning and night, using basic products that suit your skin, not sleeping in makeup, proper moisturization, staying out of the sun/using sunscreen, etc.) make all the difference in the world and is what keeps your skin looking fresh. I am way over 40 and am proud to say that I don't have a single wrinkle on my face, and my skin's elasticity is great. Don't believe all that hype about anti-aging products, I say!