I agree with you and want to add that bloggers should really take the time to review a product before putting out a negative review. Using the right techniques and tools are crucial for most make up applications, thus it is important to test a product over a few days and with different tools before jumping to hasty conclusions.
I'm glad you like the BB and hopefully the will be repromoted one day.
The problem is some influential bloggers have a very set idea of what is good (i.e. strong pigmentation) and hold products to that standard and on top of that have very set ways of applying makeup that doesn't always take into account the simpler application goals of the fashion forward products.
Not every eye product can be forced into the "inner lid, mid lid, outer V, crease, highlight" style. In fact, with stuff like BBS and Semi-Precious MES, it looks way better to just do a one color wash all over the whole eye.....heck, take a look at the promo pics for SP, and now Styledriven and Posh Paradise. One or two strong colors plus some good liner and brows is the most modern way to wear shadow anyhow and certainly what MAC's pushing (235 brush anyone?).
That being said, those BB shadows didn't sell very well. Maybe they got a sales bump after SP. I'm not too sure we'll see them again in this form - probably would be better to put them in a tube anyways.