Shea Moisture COSMETICS!

MAChostage

Well-known member
The brand, after producing skincare, hair (and their latest: natural hair color and temporary hair straightening) products is taking the next logical step. They're coming out with a cosmetic line this spring! Once again it will be sold in Target only (boo!). Shea Moisture made the announcement on their Facebook page and included this picture:
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sss215

Well-known member
I can't wait to check them out. Shea moisture uses good ingredients in their products, so I'm excited.
 

allthingsglam

Well-known member
From their Facebook page, today.  Apparently they're starting to show up in select Target stores:
I have 3 target around me and only one sell shea moisture products just my luck that's one is the one far away why shea moisture don't have a online website that we can buy from
 

MissPrisssy

Well-known member
I've already seen this display at Target by my job (Atlanta.) Everything seemed reasonably priced and they had a good color range for darker skin. The only thing is a lot of the shadows and blushes are just inserts but they didn't have the palettes they go in out. I love how they made over the whole makeup section. They added Black Radiance and Wet n Wild. And the Elf HD blushes!
 

MAChostage

Well-known member
They claim that their website will be completely revamped and functioning any time now.
I have 3 target around me and only one sell shea moisture products just my luck that's one is the one far away why shea moisture don't have a online website that we can buy from
 

sagehen

Well-known member
I hope they do get it going again. They have had that same message up there for more than two years. They keep coming out with all this new stuff - why can't they make their website a priority? It would really help to have all their products in one place. I see the Nubian Heritage website is being updated (same company) - maybe there is hope for it and SM after all. I can't wait to hear about the quality of the color payoff.
 

LAKESHA1908

Well-known member
I saw this Shea Moisture section at Target in the Atlanta area...they did re-do the whole makeup section to include BR, ELF was already there and just added a few products, and more NYX products...I just glanced and I really need to go back and check the products out.
 

MissElle12

Well-known member
Just spotted in my local Target today! The beauty concierge helped me find my color in the foundation/pressed powder--which wasn't in stock yet. I purchased the illuminating powder in Ceylon Cinnamon though, it comes with an in-compact mirror and brush for $12.99. The compact is really nice to the touch and sturdy. Haven't tried it out yet though.
 

MissElle12

Well-known member
83a4b24c_image.jpeg
A VERY lightly swatched wrist of three Shea Moisture foundations. The beauty concierge swatched a teensy drop of three shades I was eyeing...I am NW45 in MAC studio fix for reference. From left to right: Ka'u Brown Blaze Madidi Mocha Canoa Espresso (In the Shea moisture color range--Ka'u Brown Blaze is actually ordered as 'darker' than the other two...I swatched in order of what I thought best matched for me) This was taken in natural lighting outside, with my phone camera. I ended up purchasing Ka'u Brown Blaze in the Wet/Dry Powder, I passed for now on the liquid foundation. HTH!!!
 

busybee

Well-known member
Will this line be carried in ALL Target stores? Will Target eventually lose the exclusive deal like AT&T and iPhone?
 

MissElle12

Well-known member
Will this line be carried in ALL Target stores? Will Target eventually lose the exclusive deal like AT&T and iPhone?
According to sheamoisture's FB page, it's in "select" Target stores. The products are coming in slowly though
 

sagehen

Well-known member
I hope one of those "select" Target stores is near me. Every time I see this thread update I want to try it just a little bit more lol.
 

busybee

Well-known member
I hope one of those "select" Target stores is near me. Every time I see this thread update I want to try it just a little bit more lol.
LOL, I'm going to check out my local Target this weekend and hope for the best.
 

nicnacbeauty

New member
I have seriously been looking in every Target here for these. I wish they would give us a list of stores like they do for the clothing launches....
 
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