Sephora sent targeted emails with 30% off!!! It may have been for BIs only. Shenanigans!
I don't think this is the first time either...I swear there was a 30% earlier this year for BIs / Non-Insiders. I just got a 20% off a fragrance purchase coupon. I considered it for a moment...but I won't use it.
I'll be flat out honest...I am not even tempted at this point. 15% is eh, meh...I have done better with my purchases through the actual brand sites and Ulta. And I have a sneaking suspicion Ulta may release a 20% coupon to overlap with Sephora. That is where I will purchase items that live on both of my lists.