I think bronzer use varies with each individual...I'm quite pale, so I use it to add a warm glow to my skin, and I use a darker, more matte one as a contour. I usually use a big fluffy brush and lightly dust over the areas the sun would naturally hit; tops of my cheekbones, forehead, nose, chin, and shoulders. For the contour I use the 109 brush (it fits nicely in all the areas that need contouring) and buff it in to the hollows of my cheeks, a bit near my temples and nose, and right under my jawline. I just got the Illamasqua bronzing duo and I'm in LOVE with it. the lighter side is a perfect bronzer for me, and the darker shade is an awesome contour color. They're both slightly shimmery, but not terribly so...I generally stay away from shimmery contours, but I don't even notice it once I put it on. They've got one for darker skin, and one more suited for lighter skin, though the light color is the same in both. HTH!