How do you mean "fail"? It looks like a clown?
Here are a couple of ways I like pulling off a strong color like blue or teal:
1) Densely on the exact shape of the lid only - not extended out to the sides and not blended up past the crease, if blended at all. Pair with liner in waterline, but no upper lid liner. Skip mascara or just use lightly. A highlight color on the brow bone will probably make it look overdone, but a nice highlight on the cheeks, temples and above the brow line is nice. This look only works with hair that's either slicked back, up in a bun or with short hair. 'Just looks weird if you're wearing your hair down.
2) Ringed all around the eye, on full lid and under the eye. Can be blended and smudged outwards and/or all the way up to brows, if you're using something really blendable like MegaMetals or pigments. Again doesn't need liner on the upper lid, and looks good with zero liner, but smudgey liner on the upper lid works too. Precise liner doesn't look right with this look, which should seem really soft and diffused. Looks good with hair up or down. You can do a highlight color on the brow bone or the tear ducts but honestly, it's not necessary - if you use one, it's going to look fancier and more nighttime only.
3) Use a neutral color all over the lids and up to the brow bone and just use a smudge of color in the outer or inner corners of the eyes - not on the lids at all, just in the corners outside the curves of the lids entirely. The idea is use the color as a painterly accent, not for contouring. Along with this, or on its own, use the same color smudged under the eye. This looks good with any type of eye lining, including severe cats eyes, light flips , smudges, whatever you like and the liner in a color that's different than the shadow looks really cool. This is good with any type of hair, but don't go overboard with cheek color.
I'm so totally over the usual crease/outer lid/inner lid rainbow color subdivision look.
Obvious, isn't it.