While i'm no fan of Rihanna, all the profits for Viva Glam products go to help prevent and cure AIDS and HIV, so i
might consider this - mauve is one of "my" colors.
Miley makes me puke. Enough already. We know you aren't Disney's bitch anymore. Now get some character ("
the mental and moral qualities distinctive to an individual"). Still, if it's a color i'd wear, i might buy it for the reasons given above.
Also, nothing unique about a mass-produced item. Unique literally means one of a kind. So while the color may be unusual, it's not unique. There are plenty of other words that mean what people are meaning to say: unusual, uncommon, unconventional, out of the ordinary - and more. (Sorry, my English lecture for the day is over
)