Sadly, the price will probably stay near that stated since Apple is very big on price control. Also, AT&T has a 2-yr exclusive contract with the iPhone- so don't expect to see it on any other carriers sooner. My problems with the iPhone is that a package to take advantage of it's full purpose will be like 40/month on top of what you pay. Also, the phone is not using 3g for internet which is the best. It is very attractive and seamless to use but I will wait for upgrades, updates, a slight price drop and 2nd gen models. If you want an alternative that does all of this look into the LG Prada.