Re: MAC Mineralize Powder Foundation
Quote:
Originally Posted by MAC_Whore
Agreed.
I have a theory about the whole LE thing. We, the consumer, are basically doing MAC's test marketing. Rather than pay focus groups to examine the product and all that BS, they just give it to us.
If the LE product is shitty, than it sells out or languishes in CCOs and is just a blip on the radar.
If the product is a hit and they make it permanent, we all feel so good that MAC was listening to us.
Granted, the "trend" thing does require pumping out masses of new product, but really the LE thing is a win-win for MAC.
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It's an interesting point that you are raising. There's some perverted irony about LE products.
In Belgium we have one MAC store at the moment. When a new collection comes out, the store usually gets a dozen or so of every LE product. When you think about it, with these numbers, you can never really loose money. But you won't make any money either. In one weekend everything is usually sold out. An 80's marketing handbook (when I was studying) would have taught us to go to the manufacturer and demand more of the same products, no matter what.
These days, not making money with a product, and just have a product that was very popular seems more important from a marketing point of view.
In my view, it's seems like LE collection are more and more a way of getting people into the shops and getting to buy permanent products, because that's where the really money is.
It gets even stranger if you see companies like Estee Lauder spending lot's of time and money and testing, before they launch their Signature lipstick. It's just a lipstick and a huge amount of focus group testing goes into it.
I guess it just costs too much to have a huge range of permant products in stock. Although, I wouldn't mind LE products if they really made an extra effort to make sure that they produce enough.
As for the foundation. For me, Studio Fix powder comes as close to a mineral foundation as you can get. There are hardly any "useless" ingredients in it, and I thought that was the purpose of mineral foundations.
