So I checked out this mascara @ Nordies and my God is it divine! It does remind me of Benefit's Bad Gal Mascara though, with the brush and forumla. But I say this is a lot better! I semi curled my lashes since I have stubborn straight thick lashes but it also added volume w/o clumping and some length, not a whole lot. It looks very natural yet dramatic. lol Falsies w/o the falsies. You all should check this one out, I think it will be a hit!