I've only had the BB for 3 days, but overall so far I am enjoying it. I think it's a very versatile product, but for me it really shines as a primer. It has some coverage, but is almost translucent and is more meant to even out than cover. It does have a noticeable SPF odor, but it's faint and soon fades after application. The cream is not oily and only has slightly moisturizing feel. It is almost thick enough to feel "sticky" going on and dries down to a very nice natural finish. I recently purchased the NARS SPF 30 primer, but the MAC BB cream is far superior in almost every regard as a SPF primer.
thanks for the info, now one last, little but important question--is there suitable SPF? Cuz that has to be there for me to srsly consider this as primer...but it sounds delishous